GRAND MARTIAL ARTS

I was hired by Grand Martial Arts as a casual graphic designer to help in their marketing efforts. At the time, the business had no established brand identity other than a logo, so I took it upon myself to start developing a cohesive visual identity.

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Key contributions:

- Developed a brand identity and style guide

- Designed flyers and A-frames

- Print and digital promotional materials

- Designed and built a website on GoDaddy

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As a small business trying to minimise costs, I primarily worked using Canva and Procreate. This presented some limitations compared to tools like InDesign and Photoshop. Additionally, I often found myself responsible not only for the design work but also for writing the written content. 

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Despite these challenges, this allowed me to become proficient in Canva and develop a better understanding of a marketing-focused approach to both writing and design. 

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